For this concept’s logo, inspired by The Ebell's iconic front door and its decorative mandala, the design embodies both tradition and modernity. This mandala motif, seamlessly integrated into the logo, symbolizes continuity, connecting The Ebell's rich past with its dynamic future. The artistic representation of this physical feature reflects The Ebell's commitment to elegance and cultural significance, embedding a piece of its architectural heritage into its brand identity.
This color palette blends soft, feminine pastels of purple and pink with a bold black, creating an intriguing balance.The softer hues add a gentle, inviting warmth, while the stark black grounds the identity, reflecting The Ebell's stature as a significant cultural institution.
For this concept’s typography, we have selected a mix of Abra and Poppins fonts, used in varied weights and italics. This combination represents a fusion of tradition and modernity, where the classic elegance of the serif Abra pairs seamlessly with the clean, contemporary feel of the sans-serif Poppins. This selection not only simplifies the typographic landscape for The Ebell but also symbolizes the balance between its rich heritage and its forward-looking aspirations.